Google Updates Ad Policies for Crypto Coin Trusts: What You Need to Know

Google updates ad policies, allowing crypto coin trusts to advertise via Google Ads starting Jan 29, 2024. Advertisers must comply with local laws, get certified by Google, and meet licensing requirements. The move opens opportunities for Bitcoin and Ether ETFs pending SEC approval. Changes coincide with anticipated SEC verdict on ETFs in January 2024.

Dec 11, 2023 - 13:18
Dec 16, 2023 - 05:16
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Google Updates Ad Policies for Crypto Coin Trusts: What You Need to Know

Google has made significant changes to its advertising policies. The tech giant has decided to permit crypto coin trusts to showcase ads, but with specific terms and conditions. Over the years, promotional content related to the crypto sector faced scrutiny from governments and tech companies globally, aiming to protect investors from the risks associated with high-volatility digital assets. The lack of regulatory clarity in the crypto industry has also deterred advertisers from venturing into major ad spaces.

Starting January 29, 2024, advertisers of cryptocurrency coin trusts can market their products to the US audience through Google ads. Google emphasizes that all advertisers must adhere to local laws before running crypto-related ads via Google and should obtain certification from Google.

According to Google's official page outlining advertising policies, "Advertisers who promote cryptocurrency exchanges or cryptocurrency wallets are allowed to advertise through Google Ads, but they must be certified by Google, and their products must meet all local legal requirements of the country or region they want to get certified for. To be certified, advertisers will have to meet local licensing requirements."

Cryptocurrency coin trusts, as defined by Google, are financial products enabling investors to trade shares through trusts holding substantial amounts of digital currencies.

For instance, Bitcoin and Ether ETFs (Exchange Traded Funds), whether approved or not in the US next year, could be advertised if they receive approval. These ETFs allow individuals to invest in BTC through traditional market exchanges rather than being limited to cryptocurrency exchanges.

The US Securities and Exchange Commission (SEC) is expected to announce its decision on these ETFs around January 2024, coinciding with Google's planned implementation of changes to its advertising policies.

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