The UAE Health Tech industry is currently positioned in an early growing stage and is anticipated to register a double digit CAGR between 2022P and 2026P. COVID-19 led to a change in consumer preference and priority for Health tech products in the UAE. The target audience for Health Tech products are the general public, Hospitals, Clinics, Drug Stores & Laboratories.
UAE Health Tech Market Overview
UAE Health Tech is being driven by rising prevalence of lifestyle diseases (for example, diabetes or obesity) and an increased awareness of preventive care along with Rise in demand for specialized care like that for oncological and cardiovascular diseases in the UAE coupled with rise the in elderly population. The UAE Health Tech has been segmented on the basis of type of product category: E-Pharmacy, Online Consultation and HealthCare IT Solutions.
By Product Category: HealthCare IT Systems contributes the most in terms of revenue currently as it has relatively higher GTV than other categories and is expected to be the highest contributing category, followed by E-Pharmacy by the year 2026. Online Consultation contributes the least because customer still prefer to physical experience of visiting the clinic and opted for this service mainly due to the lockdowns during the pandemic.
Target Customer: Smartphone users in the urban region aged 25-54 are considered as the target audience for ordering consumables online as they are young, more open to be willing to avail healthcare services online. Consumer behavior is dynamically changing due to the pandemic as more customers discovered the value of ordering OTC Drugs online or seeking consultation from their physicians via video calling. Rise of self-care and consumption of supplementary products like vitamin pills is also contributing to the growth of this market.
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Regulations: The UAE Health Tech Players are expected to provide users of data protection, security and website integrity and encryption through online security certificate. DHA licensed physician with appropriate skills, competencies training and knowledge in relevant technologies and tools to provide consultation services.
Future Market Scenario (Upcoming Technologies): The demand for the UAE Health Tech Market is expected to expand with at a double digit ~% CAGR on the basis of GTV between 2022 and 2026. Emergence of the teleconsultation platform ecosystem enabled by mobile medical units and intermediaries, VR technology, AI & Blockchain are some of the technologies to revolutionize the world. Demand Prediction and Customer Behaviour Analysis is crucial to ensure sufficient availability and to ensure minimum degradation and stock-outs of HealthCare products.
Health Tech Market in UAE is expected to demonstrate strong growth owing to the increase in demand for deliveries of pharmaceutical products, wide product assortment, convenience & hassle-free online teleconsultation experience. Technological development such as Artificial Intelligence, Block Chain and VR Environments are anticipated to be adopted by the players of UAE Health Tech market.
UAE E-Diagnosis Market Competitive Landscape
The industry is currently concentrated with presence of 9 major players operating in the E-Pharmacy in UAE, 5 major players in the online consultation market and 6 major players in the IT Solutions market. Fast Delivery, Lower Price, User Convenience, wide product assortment and availability & Ease of Payment are the major factors that influence the buying decision of the consumer. The major players include Life Pharmacy, 800 Pharmacy, Medicoplus, Intersystem, Altibbi and Okadoc.
Electronic health records (EHR) and electronic medical records (EMR) have been advancing interoperability which is set to become a major trend. Big data can be used to predict spikes in cases. Analysts used contact tracing technology to identify and contain outbreaks. Exercise rehabilitation can use VR software and hardware to accelerate recovery.
Key Segments Covered
- By Product Category
- Online Consultation
- HealthCare IT Solutions
- By Region
- By Business Model
- Omni Channel Model
- Inventory Led Model
- E-Commerce Model
- Annual Subscription Model
UAE HealthCare IT Solutions Companies
- Life Pharmacy
- 800 Pharmacy
- Aster Pharmacy
- Docib HealthCare
- CHS Community Pharmacy
Key Topics Covered in the Report
- UAE digital healthcare booking platform
- How is the UAE Health Tech Market positioned in the UAE?
- Evolution of the UAE Health Tech Market
- Consumer Purchase Behavior
- Supply Ecosystem and Challenges
- Market Size and Segmentation
- SWOT Analysis
- Current Technologies Facilitating UAE Health Tech Market
- Upcoming Technologies in UAE Health Tech Market
- Investment and Funding in UAE Health Tech Companies in UAE
- Competitive Landscape – Cross Comparison of Major Players
- Company Profiles
- Case study & Analyst Recommendations
- Research Methodology
Ankur Gupta, Head Marketing & Communications