The shift in the overall consumer behavior, along with the rise of digital payment solutions, is resulting in buy now, pay later (BNPL) becoming one of the fastest-growing payments methods in the country: Ken Research



UAE News

The concept of delayed payment is not new. We all have credit cards, which de-facto are ‘Buy Now, Pay Later’ tools. Unfortunately, credit cards have remained unchanged for the past 30 years, even though consumers developed an aversion to them following the financial crisis and horror stories of extravagant interest rates.

Less Stringent Credit Checks: Stringent credit checks on traditional credit lending means such as credit cards has boosted fast adoption of BNPL as it doesn’t come with as stringent with the risk checks as does the traditional banks and credit card companies. Relying less on the CIBIL score makes it easy for customers to get hold of extra credit line in form of BNPL which is one the major traction for them.

Direct Impact of E-Commerce on BNPL: E-Commerce had anyway been on the rise, but COVID-19 propelled the industry ahead by a huge margin. This has had a direct impact on the BNPL industry as a rise in the E-Commerce industry led to consumers availing more of BNPL services.

Influx of External Investments: BNPL players in the UAE have only just entered the market and have cumulatively received millions in funding. Australian BNPL giant ZIP recently acquired Spotii in a multi-million-dollar deal. This is as part of ZIP’s efforts to enter the MENA region with regards to BNPL landscape.

COVID-19 Impact: Post COVID, technology, inclusivity and digitalization by fintech players has been clearly observed, thus providing a massive push to the industry in this regard. Changes in lifestyle, fueled by government intervention and consumer expectations have shot up BNPL industry drastically in the region. Cashless digital transactions have become the new norm in the post-pandemic world.

The publication titled UAE Buy Now Pay Later Industry Outlook to 2027: Driven by adoption of cashless society, increasing Genz & millennials population coupled with shifting preference towards easy interest free extra credit line sourcesprovides a comprehensive analysis of the Buy Now Pay Later industry in UAE. The report covers various aspects including BNPL industry market size on the basis of revenue, number of transactions and average order value, market overview, Key Features and Development in UAE Buy Now Pay Later Market, How a Buy Now Pay Later Transaction Happen, ecosystem of entities in the UAE BNPL industry, growth drivers, restraints and challenges, major trends and developments, Overview of Global BNPL Industry, Presence of BNPL Players Across Globally, Disruptors of Credit card Globally, Porter’s Five Force Analysis of the UAE Buy Now Pay Later Market, Issues and Challenges in the UAE Buy Now Pay Later Market , SWOT Analysis, Role of Government and Regulations in the UAE Buy Now Pay Later Industry, and Impact of COVID-19. Insights on competitive landscape of BNPL industry, company profile of major BNPL players operating in the ecosystem on the basis of Operational and Financial Parameters, Company Overview, Business Strategy, Marketing Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Key collaboration, Cost Structure and Challenges is also covered in the report. The report also covers analysis of demand side on the basis of Adoption Rationale of Consumers towards Buy Now Pay Later Services ,Cross Comparison of BNPL players on major decision making parameters for brand preference, Consumer Persona Analysis. Further report also focuses on the UAE Buy Now Pay Later Market Segmentation by Mode of Payments (Online vs Offline), by Type of End User (Ecommerce Retail, Consumer Electronics, Food Aggregators and Travel Aggregators), By Geography (Dubai, Sharjah and Abu Dhabi), By Age Group of Consumers,( 15-30 years, 30-40 years, 40-50 years, above 50 years). UAE BNPL Market report concludes with projections for the future of the industry including forecasted industry size by revenue by 2027, and analysts’ take on the future highlighting the major opportunities.

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Key Segments Covered in UAE Buy Now Pay Later Industry

UAE Buy Now Pay Later Market

  • By Mode of Payments
  • Online
  • Offline
  • By Type of End User
  • Ecommerce Retail,
  • Consumer Electronics,
  • Food Aggregators
  • Travel Aggregators
  • By Geography
  • Dubai,
  • Sharjah
  • Abu Dhabi
  • By Age Group of Consumers,
  • 15-30 years
  • 30-40 years
  • 40-50 years
  • Above 50 years
  • Adoption Rationale of Consumers towards Buy Now Pay Later Services
  • Cross Comparison of BNPL players on major decision-making parameters for brand preference
  • Consumer Persona Analysis

Time Period Captured in the Report:

  • Historical Period: 2019-2022
  • Forecast Period: 2023-2027F

Buy Now Pay Later Business Model

UAE Buy Now Pay Later Industry Players/Ecosystem

  • BNPL Players (Supply Side)
  • Tabby
  • Tamara
  • Spotii
  • Aramex
  • Afterpay
  • Rise
  • Cashew
  • Postpay
  • Souqalmal
  • Lifestyle Merchants (Demand Side)
  • Amazon
  • SHEIN
  • The Body Shop
  • Adidas
  • Actan
  • Swarovski Ebrahim Shop
  • Babytonia
  • Food Merchants (Demand Side)
  • Healthy life
  • Golden Tamper
  • Karam Alnakhil
  • Mawared
  • Payment System Operators
  • Simpl SamsungPay
  • Apple Pay
  • VISA
  • Payit
  • Mastercard
  • Gpay
  • Regulators and Facilitators
  • Dubai Financial Authority Services
  • Financial Services Regulatory Authority

Key Topics Covered in the Report

  • Overview of Global BNPL Industry
  • Installment Payment Service by BNPL Credit Card
  • Presence of BNPL Players Across Globally
  • Disruptors of Credit card Globally
  • Key Features and Development in UAE Buy Now Pay Later Market
  • How a Buy Now Pay Later Transaction Happens
  • Key Trends of UAE Buy Now Pay Later Industry
  • Ecosystem of Major Entities in Buy Now Pay Later Industry in UAE
  • Growth Drivers of UAE Buy Now Pay Later Market
  • Porter’s Five Force Analysis of the UAE Buy Now Pay Later Market
  • Trends and Developments in UAE Buy Now Pay Later Market
  • Issues and Challenges in the UAE Buy Now Pay Later Market
  • SWOT Analysis of UAE Buy Now Pay Later Market
  • Role of Government and Regulations in the UAE Buy Now Pay Later Industry
  • Impact of COVID-19
  • Adoption Rationale of Consumers towards Buy Now Pay Later Services
  • Cross Comparison of BNPL players on major decision making parameters for brand preference
  • Consumer Persona Analysis
  • Investment Analysis of Major Players in the BNPL Space from 2016 to 2021
  • UAE BNPL Market Sizing on the basis of number of Number of transaction, revenue and average order value.
  • UAE BNPL Market Segmentation (By Mode of Payment, By Type of End User, By geography and by age group).
  • Company profile of major BNPL players operating in the ecosystem (Operational and Financial Parameters, Company Overview, Business Strategy, Marketing Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Key collaboration, Cost Structure and Challenges).
  • Analyst Recommendations
  • Industry Speaks

Related Reports

India Buy Now Pay Later Market Outlook to 2026: Cascading Growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Payments due to increase in Customer Conversion and Sales Value

Asia BNPL Cards Market Outlook to 2025 – By Commercial and Personal BNPL Cards; By Transactions at ATM and POS Terminals; by Total Cards in Circulation; Transaction Value and Volume through Issuers and Operators; and by Countries (Japan, South Korea, India, China, Indonesia, Philippines, Singapore and Others

 Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

support@kenresearch.com

+91-9015378249



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