During the research period 2015-2020, the Saudi Arabia E-Learning market was seen to rise with a consistent growth trend. E-learning is a modern learning concept that uses digital tools and technologies to advance knowledge. By creating a stimulating environment for interaction among the participants, it encourages a positive exchange of knowledge. The e-learning sector has seen revenue growth in Saudi Arabia as a result of factors including increased smartphone penetration, increasing internet usage, technological advancements in e-learning, and an increase in distance learners.
According to the research report, “Saudi Arabia E-Learning Market Outlook to 2025- Rising Initiatives by Government and Growing K-12 Enrollments to Boost E-Learning Market” states that the growing government spending on education to close the education gap is the main factor driving Saudi Arabia e-learning market. To encourage high-quality education, the Saudi Arabian government is supporting the use of online learning programs. In addition to this, other institutions are launching projects that are having a favorable effect on the market.
The Saudi Arabia E-Learning Industry is segmented into Content Services and Technology Services. Among these, the market for e-learning was found to be dominated by the market for content services. Users in the educational sector, where improvised and cutting-edge instructional content was supplied to improve the public sector education in the nation, demanded content services the most.
Content Services Market
By Product Category
The Content Services Market in terms of the product category is categorized into Multimedia, Open Courseware, and Online Teat & Assessment. The market for content services in Saudi Arabia was found to be dominated by multimedia products due to the growing popularity of digital platforms, which is facilitating and enhancing learning methodologies without being limited to a certain region.
By Type of Content Format
On the basis of the Type of Content Format, the Content Services Market constitutes Video, Audio, and Text formats. Due to the simplicity of understanding video content and the features of being self-explanatory to the learner, the video content format was seen to dominate the content services industry in Saudi Arabia.
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Technology Services Market
By Product Category
The Technology Services Market in terms of product category includes Learning Management System (LMS), Smart Classroom, and Smart Authoring Tools. Due to the rising demand for online courses, which facilitated the adoption of LMS by clients across many industries, it was found that the Learning Management System dominated the Saudi Arabian market for technology services.
By End Users of LMS
On the basis of LMS’s end users, it constitutes Higher Education, Corporate Sector, K-12 Schools, and others. Due to the government’s increased emphasis on higher education in Saudi Arabia, the higher education end-user segment led the LMS market in that country.
The Saudi Arabian E-Learning market was found to have fragmented competition and a significant number of content and technology firms. Among the leading businesses in Saudi Arabia’s content market are New Horizon, K-12, Alwasaet, Bakkah, Udacity, Edx, Nafham, Noon, and others. Naseej, Innovito, Integrated Solutions for Business (ISB), Harf Information Technology, Smartway, Edutacs, Dolf Technologies, and others are some of the leading businesses in the technology sector. Price, technology, the number of courses, customized solutions, clients, partners, service portfolio, and others are some of the key competing factors.
With the expansion of new entrants’ businesses, the Saudi Arabian E-Learning industry is predicted to grow favorably during the forecasted period of 2025. COVID-19 is projected to have a beneficial impact on the Saudi Arabian e-learning market as a big number of people switch from traditional to online learning. Growth factors for e-learning services in Saudi Arabia include greater public knowledge of the services, the availability of a wide range of material, acceptance of e-learning in the business and government sectors, and others.
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Ankur Gupta, Head Marketing & Communications