As of today, Twitter’s new CEO is Linda Yaccarino. She has worked for NBCUniversal for more than ten years and is a seasoned media executive.
She formerly served as NBCU’s President of Global Advertising and Partnerships. Elon Musk, the owner of Twitter, posted the following on Twitter:
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
“Excited to welcome Linda Yaccarino as the new CEO of Twitter! I will concentrate on product design and new technology, while Linda will mostly concentrate on business operations.
Yaccarino is a well-known figure in the media sector who is renowned for her proficiency in advertising and her capacity to establish trusting bonds with brands. She is a fervent supporter of inclusion and diversity in the workplace.
Yaccarino assumes the position of CEO at a time when Twitter is dealing with numerous difficulties. The business is having trouble increasing both its user base and advertising revenue.
Additionally, it has come under fire for how it handles offensive language and false information.
Yaccarino must deal with these difficulties if she is to be effective as Twitter’s CEO. In addition to addressing problems like harsh language and false information, she will need to figure out how to expand the company’s user base and money from advertising.
Yaccarino has a track record of accomplishment as an executive, and the company is benefiting from her hiring as CEO of Twitter.